The Effective Review on Rural Marketing in India

According to the third annual edition of Accenture Research, Masters of Rural Markets: From Touchpoints to Trustpoints Winning over Indias Aspiring Rural Consumers, rural consumers are particularly aspiring or striving to purchase branded, high quality products. “Consequently, businesses in India are optimistic about growth of the countrys rural consumer markets, which is expected to be faster than urban consumer markets. The report highlights the better networking among rural consumers and their tendency to proactively seek information via multitude sources to be better informed while making purchase decisions. Importantly, the wider reach of media and telecommunication services has International Journal of Enterprise Computing and Business Systems ISSN (Online) : 2230-8849 Volume 5 Issue 2 July 2015 International Manuscript ID : ISSN22308849-V4I2M59-072015 provided information to Indias rural consumers and is influencing their purchase decisions. In line with general trend, rural consumers are evolving towards a broader notion of value provided by products and services which involves aspects of price combined with utility, aesthetics and features, and not just low prices.